The future development of Chinese jewelry depends on the market

In recent years, with the rapid development of the jewellery industry, there have been more and more jewellery shows of various sizes and are being held more and more frequently. According to incomplete statistics, there are nearly one hundred large and small jewelry exhibitions held in Beijing in one year, and some exhibition halls even appear to get together. current......

Editor's note: In recent years, with the rapid development of the jewelry industry, more and more jewellery exhibitions of various sizes have been organized and become more and more frequent.

According to incomplete statistics, there are nearly one hundred large and small jewelry exhibitions held in Beijing in one year, and some exhibition halls even appear to get together. At present, the number of jewelry fairs has reached saturation. What does this phenomenon mean? What should the audience, exhibitors, exhibition organizing committee, and government departments do?

The number of jewellery shows in Beijing ranges from the exhibition plans of China International Exhibition Center, National Agricultural Exhibition Center, National Convention Center, and Beijing Exhibition Hall. For the time being not to mention the whole year, only from January to June this year, there are jewellery exhibitions in Beijing Moon and Moon. The time between the exhibition halls is quite close. Some exhibition halls even hold two jewellery exhibitions in the same month.

In recent days, Beijing has frequently and intensively organized various jewelry exhibitions, but the reporter looked at the second Beijing Spring Jade and Jade Jewelry Fair 2014 closed on March 23rd and the Beijing Spring Jewelry Fair 2014 opened on March 27th. As a result, consumers have not reduced their enthusiasm for participating in the exhibition because of frequent jewelry exhibitions.

In 2014, the 2nd Beijing Spring Jewellery & Jade & Jewelry Fair was sponsored by Beijing Ciyang International Exhibition Co., Ltd. (hereinafter referred to as Ciyang Exhibition) and held in the National Agricultural Exhibition Hall. The 2014 Beijing Spring Jewellery Fair was held by the China Jewellery & Jade & Jewelry Industry Association. (hereinafter abbreviated as "China Baoxie") is hosted by the Beijing Exhibition Center. The reporter noticed on the exhibition site that the second Beijing Spring Jade Jewelry & Jewelry Fair came to a crowded audience in 2014. Some booths were crowded with people and the scene was very spectacular. The transaction amount of thousands of thousands of yuan was easily and quickly reached on the spot; The 2014 Beijing Spring Jewelry Show was also popular. The variety of jewellery on display was dazzling and dizzying, causing many viewers to “lose reason”.

The reporter also noticed at the exhibition site that many exhibitors who participated in the second session of the Beijing Spring Jewellery & Jade & Jewelry Fair in 2014 also appeared on the 2014 Beijing Spring Jewelry Show.

A number of viewers, including Ms. Xue, said in an interview with a reporter from the China Trade News that the jewellery show seems to have become the “battlefield” of numerous exhibition agencies and jeweler Nuggets. Nowadays, there are many jewelry fairs, with uneven quality and scale, homogeneity, and suspicion of promiscuity. It is undeniable that the good jewellery exhibition not only attracted a group of loyal brand exhibitors, but also presented many high-end jewelry works.

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