Declining winter prices have risen and the irresponsible enthusiasm of unscrupulous consumers

Xinhua News Agency, Gansu Channel News Recently, the city's temperature has plummeted, and the sales of winter grass, down jackets and other winter clothes in shopping malls are heating up. In particular, although the price has gone so far this year, the enthusiasm for buying the market has not diminished. Down jackets and other high-end winter wear are also "noble" appearances. During the visit, the reporter found that the price increase of furs was as high as 30%, and the average price increase of down jackets such as down jackets was also around 25%.

The price of new and old furs soared by 40%. “This year's new furs on the counter have a unique feature. Nearly 70% of the leathers have wool or down thick layers and increased fur collars. When it reached more than 10,000 yuan, the price increase was very obvious.” The sales staff of Parkson's BOSS counter told the reporter. When the reporter visited the mall, it was found that the old furs in previous years also rose as much as they did. In previous years, only 5,800 yuan of leather garments had been sold, and after 2.5 percent the price was reduced to 7,900 yuan. New short paragraph men's single-layer lambskin Jacket, the price is 5,000 yuan higher than in previous years, with the brand's new listing this year in the long paragraph thick leather clothing, the price range from 12,600 yuan to 35,000 yuan. A sales staff of a fur store in Asia and Europe told the reporter that sales of fur garments have been increasing year by year, and raw materials are in short supply. This year, the prices of various kinds of fur prairie materials have risen by an average of 25% compared with last year, and the increase in suede prices has reached 40%.

The new down jacket with a price of less than RMB1,000 was visited by the reporter. When the reporter visited the down market of the city, it found that the prices of the new shelves of Bosideng, Islay, Jieao and other branded down jackets were significantly higher than last year. “This year, the raw materials for making down garments are on the rise. Whether they are fillings or chemical fiber or cotton fabrics.” According to sales professionals at Islay, the price of new down jackets this year is 10% to 20% higher than in previous years. This year, 95% of the cashmere is high quality down, raw material prices from the last year's price per ton of 80,000 yuan to 100,000 yuan, and this year has risen to around 300,000 yuan per ton. In addition, the fabrics, linings, and accessories of down jackets are all increasing prices. In the New World for his girlfriend to choose down jackets, Mr. Zhang said with emotion that this year can not find a brand below 1,000 yuan down jacket, almost all the price of a thousand yuan high platform, nearly 40% of the new down jacket, the price is close to 4,000 yuan.

The prices rose, but the sales volume in the market continued to increase. The reporter visited the city's fur and winter clothing market and found that clothing prices rose ridiculously, but the market sales volume did not decrease. According to the sales staff of Alaiyi’s store, “The consumer’s concept of consumption has changed a lot now. I used to think that I’d like to buy a down jacket or fur for a long time. Now I’m not only buying new clothes every year, but also choosing high-end fashion. Not all listings, but due to the recent sharp cooling in Lanzhou, the volume of sales in these two days is higher than the total sales volume in the previous week. Compared with the same period last year, sales volume has doubled. According to the report, the consumer groups of the previous mink coats are mainly middle-aged women, and now they have begun to develop fashionable and trendy styles. The listed young mink coats are very optimistic about the market sales. The average sales volume in recent days was about 6 in two days. Zhang Shuo)