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Furman's (FUMNDE) women's brand is rooted in a simple yet powerful concept: one standout piece that exudes strength and versatility, making it easy to style for any occasion. Whether it's for work, casual outings, or special events, FUMNDE ensures that every wearer turns heads and inspires admiration. The brand's success lies in its strategic business model, which relies on chain franchise operations, with a strong emphasis on building a consistent and appealing brand image. FUMNDE boasts a talented design team and robust capabilities in new product development, ensuring that each collection brings innovation and value.
What sets FUMNDE apart is its focus on adding premium value through thoughtful design, while maintaining an accessible price point that offers excellent quality for the cost. Beyond just selling clothes, the company aims to redefine how women dress, encouraging a more stylish and confident lifestyle that enhances overall quality of life. FUMNDE also promotes a modern, human-centered management approach, guided by the philosophy that "clothing is me," reflecting a positive and optimistic outlook on both work and life.
To join the FUMNDE franchise, potential partners must meet specific criteria. First, the store should be located in a high-traffic area, such as a bustling commercial street, a women's shopping hub, or a prominent floor in a major mall. The shop space should be at least 50 square meters, with 80 square meters being ideal for optimal visibility and customer flow. The storefront sign must be at least 5 meters wide to ensure strong brand recognition.
Additionally, in mall locations, the shop should occupy a side cabinet or secondary display area, with at least one high-back wall to enhance the brand’s visual presence. Prospective franchisees are expected to have a solid business background, sufficient financial resources, and the willingness to actively participate in day-to-day store management. This ensures that the brand maintains its high standards and delivers an exceptional customer experience across all locations.
September 10, 2025