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In 2009–2010, Lilang was honored with the title of "Top Ten Best-Selling Men's Brands in the Chinese Market" at the "Recommended Market Survey of China's Best-Selling Apparel Brands" organized by Shengze Silk Co., Ltd. This recognition came after a comprehensive evaluation based on data from 100 major shopping centers and 50 renowned national apparel markets across China. The survey also utilized sales rankings from the last six months, as reported by the China National Commercial Information Center. In addition to this, Lilang’s sub-brand L2 was awarded the title of "2009–2010 China Market Fashion Creative Brand." The event was jointly supported by several authoritative organizations, including the China Textile Newspaper Association, the China Department Stores Association, and the China National Business Information Center.
Following this achievement, in 2010, Lilang launched its new five-year strategic plan, continuing to focus on the men’s fashion sector while deepening its presence in the domestic market. The company aimed to expand its retail network by increasing the number of stores, enhancing sales channels, and broadening market coverage. At the same time, it invested more in store upgrades, improving both the visual appeal and service quality at the retail level. Additionally, Lilang increased its investment in pre-R&D design, emphasizing product innovation and originality to differentiate itself from competitors. By offering high-quality, unique products, the brand effectively avoided homogenized competition and positioned itself as a market leader.
These efforts led to a significant improvement in Lilang’s market share during 2010. Meanwhile, the sub-brand L2 also achieved notable success. With its distinct style and quick response to market trends, L2 steadily moved toward becoming a leading name in young and trendy men’s fashion. Its growing popularity demonstrated the effectiveness of Lilang’s diversified brand strategy and its commitment to catering to evolving consumer preferences.
September 08, 2025