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Lilang was honored with the "2009-2010 Top Ten Best-Selling Men's Brands in the Chinese Market" at the "2009-2010 Recommended Market Survey of China's Best-Selling Apparel Brands," organized by Shengze Silk Co., Ltd. The sub-brand L2 also received the title of "2009-2010 China Market Fashion Creative Brand." This prestigious event was jointly supported by several key industry organizations, including the China Textile Newspaper Association, the China Department Stores Association, the China National Business Information Center, and the China Business Statistics Society. The survey involved 100 large shopping centers and 50 renowned national apparel markets across China, along with data from the 2009 China National Commercial Information Center, which ranked clothing sales in major malls based on the previous six months. As a result, the top 10 brands in men’s wear, Women’s wear, casual clothes, down jackets, children’s clothing, and Pants were selected for the 2009-2010 period.
In 2010, under the guidance of its new five-year strategic plan, Lilang remained focused on its core men’s market, continuing to deepen its presence in China. The brand expanded its retail network by increasing the number of stores, enhancing distribution channels, and broadening market coverage. At the same time, it invested more in terminal upgrades, improving store aesthetics and customer service levels. Additionally, Lilang increased R&D efforts, emphasizing product innovation and originality to stand out in a competitive market. By offering high-quality, differentiated products, the brand successfully avoided homogenized competition and captured greater market share.
Meanwhile, the sub-brand L2 also performed exceptionally well during this period. With its unique style and fast response to market trends, L2 positioned itself as a rising force in the young and trendy menswear segment, steadily moving toward becoming a leading brand in that category.
September 08, 2025