Islay: Innovation Leads Fashion Culture and Forms Future

What is fashion? Is it the highlight of personality? Is it the change of temperament? Is it glorious?? Perhaps its ultimate direction, it should be a colorful life. Because of this, more and more people are chasing fashion today. Among them, clothing has been given an important mission to spread fashion and show itself. Over the years, fashion style led by fashion has become an important way for people to read the latest trends. Even the traditional bloated down jackets in the eyes of many people have undergone qualitative changes, and they have become the leader of today through continuous innovation. The protagonists of fashion let young people get new surprises in terms of mind, body, and touch. In this regard, the domestic independent brand Islay's "to pay tribute to fashion" innovation has attracted public attention!

Islay’s warmth in autumn and winter

Since when, Ileai has become synonymous with many down jackets in the hearts of fashionistas. At the same time, in addition to keeping warm, its intrinsic "label" has personality, lightness, vitality, grace, fashion, dazzling, softness, and ability to break ... The traditional bottleneck of the old down jackets has brought these distinctive “labels” to the forefront of the world and is attached to life applications. It has to be said that Islay’s insight into the market over the years and the capture of the actual needs of consumers It's amazing.

Many consumers still remember the traditional down apparel market. Many people are puzzled by bloated, loose cashmere, and loose cashmere, especially when fashion trends sweep through China through spring and summer clothing. Fashionistas have to make hard choices in either "frozen" or moving.

Innovation has breakthroughs. If you want to break the bottleneck in the development of the industry market, you must "define" the down apparel products. This idea began soon after the establishment of Ileai. Ilayyi believes that clothing is the second curve of the human body. No matter how thick or thin it is, it should have a sense of beauty. It must be able to represent one's personality and temperament. This is exactly the psychological needs of modern consumers. By pushing down jackets from bloated to light and thin, integrating more fashion trends into the design of down jackets, giving them new vitality, new fashion styling and connotation, it is necessary to seek breakthroughs with new thinking and new perspectives. At the same time as Islay's slogan of “down apparel fashion”, it began to explore the innovative development of fashion life.

Innovation aims at fashion life

Adhering to the design concept of “Designing for a Feeling of Life”, Ilayyi’s originality over the years is now presented to the public through its products. It is necessary to keep warm, but also light and stylish, but also highlight the beauty of the "second line", it must be a breakthrough in all aspects. Such as the use of domestic and foreign advanced surface accessories, and use a special set of dyeing and weaving production process; down using cashmere containing more than 90% of washed white duck down, and through 120 degrees of high temperature sterilization; clothing all the test grams, put an end to wear, after washing Cracks in the seams; in terms of color, Aireyi’s design team captures international fashion colors from time to time, and after the creative combination and match, it gives the garment a new luminous vitality... It can be said that today’s Islay’s down jackets make up for the inaccessibility of traditional down apparel. And technology, all the time to bring consumers a fresh and new feeling.

“Break the innovation only, Islay is actually because at the earliest time the entire Chinese down apparel industry is very conservative, wearing a Down Jacket, under the circumstances, with innovation, will win the hearts of thousands of consumers today, and fashion, It is always Ellery's theme of flattery!” said Ms. Chen Pin, Chairman of Alayyi.

In recent years, Islay’s aura of fashion has been shining. Whether it's bold color mixing and bringing a vibrant energy to the fashion family, or the luxury style, retro style, fresh air, sports style, etc. created by different personality styles created by different materials, it all infuse our lives with unique features. Fashion new elements, and completely break the traditional down jacket bloated, so that everyone's personality and fashion sense with a section full of sense of style products, in an elegant, extravagant atmosphere can easily bloom, this pair of "warm The choice, enjoyment, and fun of a person must be something that everyone is willing to experience.

In fact, the fashion created by Islay is not only reflected in the individual creation of clothing, but also incorporates the styles and concepts of many brands in the strategic development. In 2012, Ilayi was crowned with CCTV "Fashion China", Hunan Satellite TV "Big Change Big Coffee Show", and Jiangsu Satellite TV "Very Decent", a well-known three-figure fashion TV program, which has aroused strong reaction from inside and outside the industry and countless consumers. Relied on easy and fun programs to remember Ellai, its brand's latest ideas and fashion style leading the industry market are further known to the general public.

There is "Ai" home with warmth

If it is worthy of admiration that Ilayyi brings innumerable surprises to consumers, its driving force will undoubtedly come from a caring, harmonious, and tolerant corporate culture. Among them, the "home" culture built with the traditional ideas of Confucianism and Taoism is particularly proud of the Ileai people.

In other words, the rapid development of Islay is inseparable from the spirit of ownership of the Laiyi people. “The whole family” can live in harmony, support each other, sincerely cooperate, and continue to work together in a healthy and harmonious family-like relationship to create more quality products. The consumer's life brings warmth, but also for the company's vitality and dynamism. At the same time, Alayyi people, like their family members, are meticulously guided by the corporate spirit of “Striving for perfection and ending with perfection,” and are meticulously checking the quality of their products, reflecting family-like intentions and friendliness from a single thread. In the past few years to provide consumers with a steady stream of "warm"!

There is “Ai” to have a family! The warmth of a family requires everyone to accompany them, and everyone’s warmth also needs Ilayi’s care. Perhaps breaking through the boundaries of emotion and cognition, we can better understand the meaning of “warmth”. In 2013, Islay will create great differences with the needs of thousands of people. While bringing more surprises and warmth to more people, it will continue to pay tribute to fashion with continuous innovation!