Lilang Business Men's Official Flagship Store Brand Join Hotline

Lilang (China) Co., Ltd. was founded in 1987 by Wang Brothers. It was originally a clothing manufacturing factory that mainly designed, produced and sold business clothes such as suits and shirts. After more than two decades of experience and development, Li Lang turned from a small company with a scale of only 200 people to a large state-owned industrial enterprise integrating design, product development, production, and marketing.

As the first brand of Chinese business menswear, the Lilang Group was ranked as one of “China's most promising SMEs” by Forbes for two consecutive years in 2007 and 2008. Lilang Group now owns three companies, Lilang (China) Co., Ltd., Lilang (Fujian) Fashion Co., Ltd. and Lilang (Xiamen) Co., Ltd. Its fixed assets are over 1 billion yuan, 32 branch offices, 3 overseas offices, 3572 specialty shops (offices), 3 international standard industrial parks, and 517,690 square meters of workshop area. There are more than 15,000 employees, including technology research and development. 1507 management personnel, with an annual output of 20 million garments / sets, sales exceeding 3 billion yuan.

At present, Lilang Group has set up commodity centers, production centers, marketing centers, brand management, human resources, administrative management, finance, IT and other departments in its headquarters, with close coordination among all departments and standardized management.

Lilang builds the first brand of business menswear

It is reported that Lilang introduced the ISO9002 quality management system in 1996 and became the first garment manufacturer in Fujian Province to pass ISO9002 management and product quality certification in 1998. In 2003, it obtained the ISO9001:2000 International Quality, Environment, and Product System Certification issued by China Fangyuan Quality Certification Center. In January 2012, Lilang Men's Menswear again won the "Hua Zun Award - China's Most Stylish Business Men's Brand" award.

Lilang Menswear won the "Hua Zun Award - China's Most Stylish Business Men's Brand"

In fact, as early as 2000, Lilang Company first put forward the concept of “business casual men's clothing” in China, thus establishing its unique style positioning in the apparel industry and becoming the pioneering brand of business wear. "Business suits" meet the wearing needs of successful people such as modern business white-collar workers and executive agencies. Taking the concept of "simple but not simple" as the brand, it leads the fashion trend.

In 2001, the company hired one of China's famous top ten designers, designer top prize, most commercial value award, winner - Mr. Ji Wenbo as the chief designer, so that Li Lang's fashion design in the fusion of world fashion and trends At the same time, it fully demonstrated men's masculine and heroic, women's confidence and elegance.

In 2002, the company hired a famous performing artist, Mr. Chen Daoming, as the brand spokesperson. Through the brilliant interpretation of Mr. Chen Daoming, the reputation of the company's image has been promoted. “Simple but not simple” has become a popular model for fashionistas.

In 2006, Li Lang sponsored the international top men's model contest "2006 Manhunt International Male Model Contest" held in Jinjiang, and fully demonstrated Lilang clothing elegant, stylish business style.

In 2007, Lilang represented China and even Asia as the first in the world's top fashion week held by the Italian National Fashion Association - Milano Moda Uomo, with VALENTINO, PRADA, ARMANI, GUCCI, VERSACE and other brands on the same stage. .

In 2008 was invited to participate in the world's fifth largest fashion week - Tokyo Fashion Week in Japan, becoming the first foreign designer and brand to participate in Tokyo Fashion Week. Tokyo released the theme of “Commercial Qin Zhi Change” and further extended the “terracotta warriors and horses” element of Milan Fashion Week to clothing lines such as business fashion and business office. The design is more business-oriented, highlights Chinese elements, and focuses on the combination of garments and the market. Wearable is very strong.

The first company to represent the mainland apparel companies in the Taipei Fashion Week in 2009 has contributed to cross-strait cultural exchanges.

After more than 20 years of hard work, Li Lang has won the "Brand Occupancy Rate First" 7 times, 3 times won the "top 10 most popular clothing brands in China", "Shou contract re-credit enterprise", "business credit is good The honors of credit and management granted by dozens of government departments, such as "unit", "national quality exemption inspection", "China Well-known Trademark", etc., are the best awards to more than 15,000 Lilang people.

Lilang men's future development strategy

"Lilang" men's wear products are divided into business casual, business dress, business campaign, Tokyo series, etc., all seasons have their own products, and supplemented with shirts, shoes, ties, leather goods and other supporting products, exquisite workmanship, novel style, High quality, suitable for the taste of Chinese consumers.

On this basis, the company firmly grasps the pulse of the times and leads the trend of fashion. In a timely and timely manner, the traditional jacket has been designed and revised, and it has taken the lead in launching the "Lilang Business Leisure Series" and "Business Leisure" in the fashion industry. The concept is in line with the wearing needs of successful people such as modern business white-collars and administrative agencies, and the positioning is accurate and the market entry point is fast.

Lilang men's brand store store display

Lilang official flagship store to join the advantages

Lilang Company is responsible for nationwide advertising, including television, newspapers, magazines, street signs, light boxes, and public welfare sponsorships. At the same time, the company is able to bear part of the costs of regional advertising that has been approved by the company. With every quarter of the new listing, Lilang Group will provide a large number of promotional materials (such as Lilang style, simple MEN, POP, posters, promotional items, etc.) to the various stores, and provide promotional guidance

Lilang's menswear products are mainly divided into two categories: orthodox and leisure. They have their own products throughout the year and are supplemented by ties, belts and socks. Lilang business Casual Wear series, grasp the pulse of fashion, set the essence of world fashion culture, adhering to the noble, graceful, simple, generous design concept, the traditional classic dress and modern casual wear perfect combination together to form a unique business casual clothing series. Its simple and atmospheric style is full of expressiveness. It is suitable for modern white-collar workers, corporate successes, and civil servants who have cultural connotations, distinctive personalities, and tastes. From work to life, they can always provide the perfect expression of the most perfect mood. . "Simple and simple," Li Lang will be the advocate and forerunner of the concept of "business leisure" and draw a strong picture in the history of China's garment industry.

Lilang Co., Ltd. became the first garment manufacturer in Fujian Province with ISO9002 quality system certification and product quality certification in 1998. In 2003, Lilang Co., Ltd. successfully passed the system version and obtained the ISO9001:2000 International Quality System issued by the Quality Certification Center of China. Certificate. The company has repeatedly been rated as "advanced unit in quality management."

Ordering system management. The company organizes annual spring/summer/autumn/winter product ordering meetings. The time is generally set in March, May and September of each year, and the products are ordered for each season of the current year. According to the requirements of the agents, climate and convenient transportation, the venue of the fair will be selected to be held in various major cities across the country. Orders are generally invited to agents, store managers, store (cabinet), and some group purchase customers.

Lilang men's brand area joined Tel:

Shanxi, Xinjiang 0991-2350999
Beijing Tianjin 022-23153909
Chongqing 027-85689896
Sichuan Liaoning 024-24341766
Jiangxi, Tibet 0891-6362115
Hebei, Jiangsu 0514-87886039
Shandong Gan Qingning 0931-4675571
Inner Mongolia 0472-2520194 Yunnan 0871-3640882/3640883
Heilongjiang 0451-87001736 Guangxi Dugong 0771-5888352
Guiyang Hyosung 0851-6800702 Hefei Xiaosheng 0551-2624252
Jilin Enbi 0431-82909825 Shanxi Aoqun 029-82485388
Hangzhou joined 0571-87169536 Guangdong joined 020-62830618
Shenzhen joined 0755-82722867 Fujian Runda 0595-85618873
Fuzhou Jiarun Hong 0591-87522357 Shanghai Lyons 021-63573533
Hunan Hyosung 0731-82227112/3/4 Henan Palit 0371-62001670

Li Lang is eager to have certain business management skills and has good communication skills. At the same time, he has a good idea and brand awareness on clothing brand management and can concentrate on Lilang Monopoly. Welcome to contact our provincial general agent to consult the conditions and information, we will be happy to serve you! Join the hotline: 0595-85622666 0595-85622999