Li Ning: Sky-sponsored CBA is not a gamble

The influence of CBA is increasing day by day. In the hearts of many Chinese fans, the weight of the CBA even exceeds that of the NBA. At this time, Li Ning generously signed a five-year sponsorship contract with the Chinese Basketball Association with a generous 2 billion yuan.

This heavy trading has caused a lot of uproar. Many people think that the CBA is not worth so much money. What's more, he thinks this is a gamble. Whether Li Ning's brand can make more progress with the CBA or a question mark.

2 billion yuan investment in CBA: not a gamble

In this regard, Li Ning gave a definite answer: "The CBA still has a lot of room for improvement. Anything needs to be invested." Li Ning said, "If the capital investment is not enough, how can we make the league do more things? What about the club? How can technology, training environment, and basketball philosophy change? How can competitions become more exciting?”

At the same time, Li Ning laughed that the income of the professional league cannot rely solely on sponsors. “If sporting goods companies are even richer, they will not be too 'rich'. The NBA’s revenue mainly comes from television broadcasts, ticket sales, etc. Embodies the value of a sport."

Li Ning’s sneakers caused a series of disturbances at the beginning of the season. Li Ning explained: “The message I got is that our products have been approved by the majority of players. There may have been more than a dozen of them because of foot injuries and other reasons. Wearing our shoes is now all wearable."

Hope Chinese Basketball is Better: Contribute

"To be honest, I'm not quite satisfied with our products. But we can't ask our team to do it very well. It needs to be accumulated slowly. I practiced gymnastics for 10 years before I got the world championship!"

"Our biggest strength is to put in basketball, but unfortunately, I'm not practicing basketball or shooting skills." Li Ning jokingly said, "I played basketball with my teammates when I was practicing gymnastics, but I often missed the ball. When asked who was his favorite star, Li Ning said that of course he was the brand's endorsement star Wade.

Despite being a businessman, Li Ning still has a strong sense of idealism about Chinese basketball: “We don’t want to just take a CBA ride. I hope that we are not depreciating the assets of Chinese basketball, but are contributing. Make it better and stronger, and play the role of assets, so that basketball can become better in China."