Chain still net to create a flexible supply chain: the platform that is most likely to give birth to the next Uniqlo

Most people who are familiar with the apparel industry will have heard a name: Li & Fung, Hong Kong. Founded in 1937, Li & Fung Group is the creator and advocate of the global modern supply chain. In the field of apparel supply chain, it has shaped the supply chain system for many international big brands such as ZARA and Uniqlo, accounting for one-fifth of the global market share.

Nowadays in Shanghai, there is also a company that is doing similar things, but it is more clever, updated technology, and more Internet of thought. It builds a B2B platform covering the upper reaches of the industry chain from scratch, and is committed to creating a flexible supply chain system for independent designers and small and medium-sized garment enterprises. It will even subvert the existing pattern of the apparel industry in the near future.

It is the chain is still net.

Attempt at the Father of China's High-end Cowboys

Zhao Junhao, the CEO of Chain Shangwang, is a veteran practitioner of more than 20 years in China's fashion and apparel manufacturing industry. Those who are familiar with him will call him "the father of China's high-end cowboys." It was under his leadership that the high-end cowboy fashion brands G-STAR and Evisu successfully entered the Chinese market with great success, and the latter's annual sales increased from 30 million yuan in 2011 to 670 million yuan today.

It is not difficult to see from the figures that he has already created a commercial miracle.

In April 2015, Zhao Junhao handed over the brand's first-line operations to his team who had been with him for many years, devoted himself to the chain's entrepreneurial road, and successfully obtained IDG Capital A's RMB 50 million in financing in June.

However, it is surprising that the cause of the chain's entrepreneurial startup came from Zhao Junhao's previous failed investment experience...

In March 2014, he invested in a C2C model designer platform. The purpose of the platform is to bring together the top designers in China and let them sell their products to clothing companies and high-end users. A few months later, 20 million yuan was invested.

At that time, the resident designers had abundant market resources, design skills, and creative inspirations. Among their clients were front-line movie stars such as Fan Bingbing, Li Bingbing and Zhang Ziyi.

In the process of helping with liquidation and contract termination, Zhao Junhao chatted with several top designers stationed on the platform and asked them, "Why is it not done well?"

Everyone gave an unexpected but reasonable answer to the insider: "Is not not thinking of making a product, not buying a demand, but can't find a good supply chain to make a good product "Independent designers find it difficult to find the right supply of surface materials, find it difficult to find suitable production capacity, and have difficulty monitoring the quality throughout.

In a word, there is no effective supply chain support behind top designers.

After this failed investment experience, Zhao Junhao gradually saw that, in fact, his real focus should be on the subversion and reconstruction of the traditional clothing supply chain. In his words, it is to transform the traditional rigid apparel supply chain into a flexible supply chain.

“Designers and brand companies should focus more on design and creativity. The flexible supply chain reconstructed through the Internet and technology will enable independent designers and the supply chain needs of small and medium brands to be effectively met.”

After two months of in-depth research, consulting and interviews, Zhao Junhao set up ChainShang.com and committed to making the site the largest online B2B online transaction platform in the future.