茜卡丹

Some people say that I am very expensive!

The reason why consumers will feel expensive underwear , mainly do not understand my body history, underwear this product contains the difficulty, cost and technical content.

The difficulty of underwear, mainly lies in the following points: 1. Design 2. Materials 3. Production and processing

Let us not talk about the design costs and costs, simply from the material and production point of view.

1, the industrial chain Underwear industry is an extremely dependent on the supply chain supporting the industry, leaving the supporting environment, can be hard to say step by step. Is not an exaggeration to say that the design and production and sale of underwear is a systematic project, the supply chain long and complex materials, the production process is the most demanding of the production of clothing is the most complex process, which is why the manufacture of underwear relative to The main reason for the more centralized manufacturing of apparel.

2, a small piece of material underwear, generally use 30 different materials, each need to be ordered separately to confirm the material material, confirm the color (a lot of material is not the same gloss, but also consider the reflective Color, some mesh fabric, but also consider the case of the color depth of light transmittance, there is a bit responsible, do not expand said, after time to say carefully), color card, confirm the weight, if the color does not match, but also Rework, and even sometimes a material dyed found that the wrong color can only be scrapped batch, the complexity and difficulty, it is not difficult for practitioners in this industry to imagine. Just materials, at least 10 different factories to be able to complete the weaving, dyeing, finishing and other processes, to be ready to complete. After the time to shoot a documentary to show you the whole process of the design and production of underwear. Perhaps we do not know, lace material used in a good underwear, such as Wacoal, one may use more than a yard of material, just a few dozen dollars will be lace. In general, first-line brand of high-end series of underwear, the material cost even more than 200 yuan expensive (totally not the design cost and sales rate issues).

一件品牌内衣的自白

3, the preparation of production materials is completed, to begin production, the following is a part of our product process files. In general, a well-made underwear, and even more than 50 procedures. What is the concept of 50 processes, if a person is responsible for a process, it means that the assembly line dozens of people. This is just sewing, does not include the preparation of materials, materials and other preparatory processes.

As a personal clothing, the material can not be sloppy, healthy and comfortable are the most basic requirements. Make a bra, in addition to fabric, sewing need accidentally quilts, rims, pads, bundles, long roots, stereotypes yarn, soft yarn, shoulder strap, hook buckle, plastic bone, adjusting buckles, accessories, lace, lace Etc., contains more than 40 pieces of parts.

In the design of the structure and function, bras can be produced almost comparable with a large bridge project. A bra production, the error must not be greater than 2mm, precise stitches will have a direct impact on wearing experience. By no means at home, simply stamped on the sewing machine can be made. Such a strict requirement, every detail requires designers to repeatedly scrutinize, try and modify excellence. This process is long and detailed, and ultimately it is possible to present a perfect product.

And the production of underwear in addition to the mold cup in the process of making cups rely on the machine, the other cotton and single-layer products on the artificial requirements are very high. Basically regarded as a group of collective operations, requiring many people to work simultaneously to complete. Underwear production time with the style of simple or complicated procedures have increased or decreased, but in each cup process, usually there will be 20-30 processes, complex or even more than 40 processes. In addition to the pipeline staff, the production at the same time, but also do a good job of self-inspection, mutual inspection and inspection. In order to ensure production.

Of course, the above paragraph is for brands that really have quality requirements will be done, generally you see in Taobao dozens of other things.

Therefore, the bra or have a high threshold, but the kind of expensive to thousands, usually the cost of the fabric is particularly high, such as the import of fabric, or a piece of lace is only enough to do a bra, or jewelry special cow breaking What's Swarovski's diamonds to decorate it. Most expensive ideas.

一件品牌内衣的自白

4, of course, the cost of sales is also very expensive.

Location: Walking Street, department stores, squares, commercial street

Decoration: high-grade, luxurious,

Recruitment: Talent Market, Newspaper

Rent: 1000-10000 Ordinary

Labor: 2000-3000 basic salary, commission

Marketing activities: discounts, gifts, VIP

Training: Sales Skills, Customer Service, Product Knowledge

The businessman just did a porter thing, the consumer just made a purse action. But you know, shopkeepers, but in the feed all the family, young and old, to support a team of employees, but also to assume the risk of inventory, but also all day thinking about how to compete with their opponents! Therefore, a underwear from the factory to the terminal store, not only the cost of underwear hardware, where the business has already borne the value of the circulation, but also carries the health needs of consumers.

See here, you are still bargaining underwear?

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