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Fei Xun Trade Co., Ltd. was founded in 1998 and has since become a leading player in the children's fashion industry in China. In 2001, the company successfully obtained the exclusive agency rights for "Fashion Fish," a renowned South Korean children's clothing brand. Specializing in the design, production, and sale of children's apparel, footwear, and accessories, Fei Xun has continuously expanded its market presence through two innovative sales models: direct-operated chain stores and franchise outlets. The company’s mission is to "care for the healthy growth of children in the new century," with a nationwide sales network that includes over 300 specialty stores and counters.
"Fashion Fish" boasts a strong team of designers, a large Sino-foreign joint venture fabric production base, and an advanced garment manufacturing line. The company also focuses on introducing top talent from various fields such as design, production, management, and marketing, ensuring a competitive edge in the industry. Looking ahead, "Fashion Fish" aims to become the leading brand in the children's fashion sector, combining South Korean fashion aesthetics with the essence of Chinese culture to create a unique and appealing style that reflects both "alternative" and "healthy" trends.
The brand's strengths include a scientifically managed system, professional staff, and standardized operations, enabling quick responses to market demands. It also maintains a well-developed corporate identity (CI) and store image (SI), supported by regional advertising, national promotional campaigns, and seasonal marketing materials. With extensive retail experience and a sophisticated data analysis system, the company enhances its market service capabilities. Efficient logistics and distribution ensure timely delivery, helping franchisees maintain optimal inventory levels and maximize profits. Additionally, the brand offers comprehensive store management and training services to support smooth and standardized operations.
August 31, 2025