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Hong Kong Fubon International Group Co., Ltd. is a leading player in the garment industry, operating under Dongguan City Foxcents Clothing Co., Ltd. The company is strategically located in Humen, known as the "Garment Capital of China," within a modern industrial park called "Fubon Industrial Park." Spanning 32,000 square meters, this state-of-the-art facility houses over 1,000 skilled workers and technicians, producing more than 200 million pieces of clothing annually.
In addition to its own brand, "HUEDY," the company also supplies high-quality apparel to international markets, including Europe, the United States, and Southeast Asia. This global reach has earned the trust and appreciation of foreign investors and retailers alike.
"HUEDY" was established in 1995 as a casual women's fashion brand. It focuses on design, production, and sales, targeting women aged 25 to 30 who appreciate style, sophistication, and quality. The brand uses trendy fabrics and positions itself in the premium price segment, offering a blend of leisure, fashion, and avant-garde elements. With a growing presence across China, "HUEDY" has successfully expanded to over 300 stores, with plans to reach 350 to 400 by the end of 2006.
The brand's core customer base consists of urban women in their late 20s, who have stable incomes ranging from 2,000 to 5,000 yuan per month. These women value quality of life, express individuality through their fashion choices, and prefer elegant, non-ostentatious styles. They are confident, sophisticated, and embody a graceful yet modern lifestyle. Through continuous innovation and a deep understanding of its target audience, "HUEDY" continues to thrive in the competitive fashion market.
August 29, 2025