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From September 20th to 22nd, 2010, the MARCCASNE Spring-Summer 2011 Appreciation Ceremony, themed "Attitude and Degree," was held at the Prince Hotel in Quanzhou. The event showcased a fresh and innovative approach to men's fashion with an emphasis on environmental consciousness. Through a vibrant multimedia show, the ceremony introduced the brand’s new concept of eco-friendly style, blending technology and artistry to create an immersive experience.
The event featured the latest spring and summer collections, which broke away from traditional design norms. With bold color choices, unique patterns, and creative details, the collection aimed to redefine modern men's fashion. According to Ding Jun, the president of MARCCASNE, the eco-friendly trend is set to surprise and captivate consumers. He emphasized that the theme “State • Degree†reflects a deep-sea journey—symbolizing ecological awareness and a commitment to sustainable living.
Inspired by disaster films like *2012* and *Jaws*, which highlight Earth's growing unrest, the event sought to raise awareness about environmental issues. The multimedia fashion show used LED screens, live models, and dynamic lighting to create a dreamlike underwater atmosphere. Waves of sound and flashing blue lights transported the audience into a surreal oceanic world, reinforcing the brand’s message of environmental protection.
The Spring-Summer 2011 collections were divided into two key series: the "Elves of the Sea" and the "Blue Flow." The first drew inspiration from marine life, using abstract representations of deep-sea creatures and emphasizing three-dimensional textures. The color palette included deep blues and neutral tones, enhancing the visual storytelling. The second series, "Blue Flow," focused on climate change and used vivid tropical colors to reflect the beauty of the ocean while subtly addressing environmental concerns.
MARCCASNE targets young, fashion-conscious consumers who are environmentally aware. By aligning its designs with marine themes, the brand aims to resonate with this audience. As Ding Jun explained, the company believes in promoting environmental responsibility through subtle yet impactful methods. This approach not only supports sustainability but also introduces a new form of fashion education—edutainment.
In today’s world, environmental awareness is more important than ever. MARCCASNE’s introduction of the "eco-wind" concept in men’s fashion is expected to spark a new wave of interest in sustainable living. By merging fashion with social responsibility, the brand is setting a powerful example for the industry and beyond.
August 28, 2025