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The British luxury menswear brand Byford, which has a rich history spanning over 90 years, recently opened its largest flagship store in Beijing at the Wangfujing Lotte Intime Department Store. This marks a significant milestone in the brand's expansion across the Greater China region, according to Yu Fu, who highlighted the importance of this new venture.
Located on one of Beijing’s most prestigious shopping streets, the new store is not just a retail space but a full-service experience for men seeking premium fashion. The store stands out from the other three Byford locations in the city by introducing a VIP membership program, offering personalized services such as free alterations based on individual body changes. Additionally, for the first time ever, the store is providing a 20% discount to members during the opening period, making it an attractive offer for loyal customers.
Mr. He Manguang, General Manager of Asia Products (Hong Kong) Co., Ltd., who oversees Byford’s operations in China, emphasized that the brand is committed to strengthening its presence in the Chinese market. He announced that Byford plans to open 60 new stores this year, signaling a strong push into one of the world’s fastest-growing fashion markets.
With its focus on quality, customization, and customer service, Byford continues to position itself as a leading name in men’s fashion, both in the UK and now in China. The new Beijing store is not only a testament to the brand’s global ambitions but also a reflection of its deep understanding of the local market and consumer preferences.
August 10, 2025